How Does Key Word Research Help Article Writing
When you’re building a content marketing strategy, it’s crucial to find keywords that people will use when looking for the content you’re writing about. This is important because it will give you an idea of what kinds of topics your audience cares about, which will be helpful as you build out your content plan and write content that answers their specific questions.
The best way to do this is by asking yourself a few key questions before you start keyword research. You can do this by thinking about what your business does, or what it would be like if you had the products or services you offer.
You might also think about what other topics your ideal customers are interested in, e.g., ice cream. Then, look for ways to answer their questions using keywords that people will use to search for content about ice cream.
Another good way to do this is by plugging your product or service into a keyword tool that can tell you how much traffic that term is getting. This will give you an idea of how competitive it is, and whether or not it’s worth targeting for your content.
One of my favorite tools to use for this is Moz. Its free version can be very helpful, but I recommend using its Pro plan if you want more data and more features.
Once you’ve found a few keywords that you think could be relevant to your blog, it’s time to start exploring them in more detail. There are a few different types of keywords that you can research: Head Terms, Body Keywords and Long-Tail Keywords.
Head Terms are typically single-word phrases that get high search volume but have a lot of competition. Examples include “life insurance” or “vitamins.”
Body Keywords are two-word phrases that are more specific than Head Terms, but they usually get decent search volume. They have less competition than Head Terms, and they tend to convert better.
Long-Tail Keywords are longer, more descriptive keyword phrases that have a lower search volume than Head Terms but are more specific and likely to be searched by people who are looking for your particular product or service. They’re often easier to rank for and are more likely to convert, but they can be difficult to rank for if you’re not already a top-ranking competitor.
There are several online tools that can help you conduct keyword research. These can be useful for generating new ideas, finding gaps in your existing content, or figuring out which keywords will be most effective when you’re creating and optimizing content for search.
Some of these tools are quite expensive, but they’re all worth the money if you plan on doing a lot of keyword research. Serpstat, for example, is a full SEO suite that includes keyword research, website analytics, SERP analysis and much more.
Google Keyword Planner is a free tool that offers keyword suggestions, but it doesn’t have all of the features of other research tools. However, it is very accurate and will help you discover thousands of potential keywords. In addition, it’s very easy to use and provides essential metrics that will be invaluable during the keyword analysis process.
