In order to write an effective article, you need to appeal to the audience. Regardless of the subject matter, there are a few ways you can do this.
Identify Audience
First, decide who your audience is and what they want to know from your article. This will determine the tone, style, and language of your writing. It will also help you decide what kind of information or facts they expect to find in the piece.
Second, consider their background knowledge and experience. It’s important to understand their perspective so that you can make your piece more appealing to them.
Third, you need to understand your purpose in writing. For example, if you’re writing an article to attract customers for your business, then you need to appeal to them in a way that will encourage them to buy.
Depending on your purpose, you may want to write about a topic that is more general or one that is specific to your industry. This will also affect the content, structure, and design of your article.
Your writing should include appeals to the audience’s emotions and values in order to persuade them to agree with your ideas. This is called rhetoric. The three main types of appeals are logos, pathos, and ethos.
