Whether you are writing for your own website, for an article directory or as part of a content marketing campaign, there are certain strategic steps that will help you to be successful by writing articles that sell.
The most important step is to choose a topic that is timely and interesting. You want to provide value for your readers by providing useful information and presenting your articles in a way that makes them easy to read.
Titles: It’s important to write a good article title that captures the reader’s attention and draws them into the article. Using keywords in your title helps to increase search engine rankings and attract readers who are searching for what you have to offer.
Hooks: Your hook is what will get the reader to read the rest of your article. It’s also a key factor in getting people to share your article on social media.
Persuasion: This type of writing aims to get the reader’s emotions involved, to make them feel passionate about the subject and what you have to say. It is best used when you are trying to persuade the reader to take action, such as making a purchase or signing up for something.
Identify Your Niche: Find “successful” writers in your niche and model your writing after them. This will not only help you to understand your own writing style but it will also give you a sense of which styles are most effective for your audience.
Create a unique stance: By taking a unique stance on the topic you are writing about, you will make your writing stand out from the competition and generate more shares. It will also help you to establish credibility within your industry and gain respect from your readers.
Do your research: Having good knowledge about the topic you are writing about will allow you to present information in a way that makes it easy for people to understand. It will also allow you to provide more detail on topics that are important to your target market.
Proofread: This will not only help you to correct any mistakes in your writing, it will also help to keep your audience engaged and ensure that they are able to digest your content. It will also improve your search engine rankings and boost your conversions.
Format: Use clear and appealing formatting patterns that mimic the way readers are likely to read your content. These formatting patterns can include short paragraphs, bullet points and numbered lists that will help to engage your audience and encourage them to read more.
Avoid Overly Long and Exhausting: The average time that readers spend reading online articles is seven minutes, so it’s important to write articles that are both brief and engaging.
In order to be successful by writing articles, it is essential to remember that human beings are ruled by schedules and habits. This means that some times of the day and week are more flooded with content than others, and this can impact how many people your articles reach. Therefore, it’s a good idea to post your articles at a time that is most likely to reach the most people and to share them on social media during those hours.
