The purpose of SEO article writing is to ensure your content can be found by search engines and viewed by people who are looking for information on a given subject. This means the content should be relevant, useful and accessible to a wide audience.
This can be achieved by using the right keywords in the right places, and by creating content that’s both informative and enticing. This also involves being aware of what the latest search engine and web user trends are and adjusting your go-to approach to SEO writing accordingly.
Headlines and Subheadings
One of the first things you should do in any piece of content is to create a compelling headline that incorporates your target keyword. This should be your H1 (a tag used to mark up a webpage’s main subject) and will help you determine what other H2 and H3 subheadings should follow.
A good headline will make your page more attractive to searchers, and it will increase the likelihood of them clicking on your page from a Google search result. It’s best to use a combination of numbers and words, but try to avoid overusing keywords in your headline.
Keep the Title Short and Concise
As an added bonus, a concise and compelling title will help you get the click-through rate you need for your post to rank on the first page of Google. This is because Google considers titles to be the most important elements of your page.
Including your target keyword in the title tag is another confirmed ranking factor, so make sure you include it here. It’s also a good idea to include your target keyword in the meta description, which is often shown below the title on search results pages.
Linking Your Content
This is a very important aspect of SEO article writing, because it shows search engines that your content is valuable and trustworthy. You can do this by linking to other pages that are authoritative and relevant to your topic, either on your site or via external links. This is especially effective if you are linking to high-quality authority sites with good Domain Authority scores.
Incorporate Images
Adding images is an effective way to add visual appeal and enhance your content’s appeal to searchers. Moreover, images that have the proper alt text can be a great way to increase your site’s ranking.
