When you’re writing an article, it’s important to end it on a high note. If you don’t, your audience will be disappointed.
Conclusions are an essential part of any article, whether you’re writing for a blog, in an email newsletter or on a social media account. They give readers a way to remember the content of your article and a reason to return for more. They’re also a great place to promote a call-to-action.
There are several types of conclusions that you can use in your articles. Some are more effective than others, so you should choose the right one for your topic and voice.
1. Quotes
Conclusions based on quotes are often the most common type of ending for articles. These are usually taken from an expert or real person and used to restate the main argument of the piece. They work well if you’re arguing for or describing something complicated or new to your reader.
2. Full Circle
This strategy is especially effective for essay topics that focus on growth and understanding. It can help tie together a complex narrative, like the story of a student moving to a new camp after spending five summers at her old one. It can also be useful when describing an essential value or belief that has become a core part of your personality.
3. Optimistic
Conclusions that are optimistic can be a powerful way to end an article. They can project a positive future for the subject of the piece or a bright outlook for the world as a whole. They also can be used to promote a cause, such as highlighting an initiative that aims to reduce the number of child sexual abuse cases.
4. Questions
Conclusions with questions are a great way to keep the reader thinking and interacting after they’ve finished reading your article. They can also serve as a call-to-action, encouraging your readers to engage with your brand further.
5. Trigger words
Conclusion is the best place to insert trigger words, which are phrases that will inspire your reader to take a specific action after reading your article. This can be as simple as clicking a button or signing up for an email list.
6. Creating Community
Conclusion is another great opportunity to create a sense of belonging. It can be as simple as inviting readers to join your community on social media or other channels like Slack, or as detailed as pointing out past achievements and appealing to causes that matter to your audience.
7. Providing Next Steps
Conclusion is also a great spot to provide your reader with some next steps they can take after they’ve read your article. You can direct them to a landing page, ask them to sign up for your email newsletter or even provide links to a blog post they might be interested in.
8. Providing Reassurance
Conclusions that offer readers reassurance are often useful for essays that deal with difficult subjects. They can provide readers with a sense of security and strength that they haven’t felt before.
