Writing articles is a great way to get into the writing world. It is a creative and rewarding career that offers a wide range of opportunities. You can learn how to write an article by following a few simple steps.
First, you must decide on your topic. This will help you to narrow down the scope of your writing and ensure that your work is relevant. If you are writing for a business, brainstorm ideas with your team to see what topics can pique interest from potential customers.
Then, you should research the market to find out what people are searching for and how you can fill a gap in the industry. This can be done through keyword research and other tools, such as Semrush’s Keyword Magic Tool.
You should also try to create a content plan before you start writing. This will ensure that you are targeting the right keywords to rank high on search engine results pages.
Your plan should include your title, subheadings, a summary and a conclusion. It should also include images or other visuals that can break up the text and draw readers in.
Once you have your plan, it is time to write the actual article. Here are some tips to make the process of writing an article easier and more enjoyable:
1. Know your audience
It is important to understand your reader’s needs before you begin writing. This will help you to produce useful and helpful knowledge base articles that your readers will love.
2. Know your tone
Your writing style should be consistent with your brand’s guidelines. If you’re not sure how to achieve your tone, consider a resource like Mailchimp’s Voice and Tone guide.
3. Keep it simple
The most effective knowledge base articles are short and easy to understand. This will save you the time and effort of rewriting your work and keep your readers happy.
4. Avoid jargon and slang
It’s important to keep your language simple and easy to understand. A lot of customers will have no idea what a word means, so don’t use jargon or slang that may have an alternate meaning.
5. Describe details rather than generalizations
When you are writing an article, try to include detailed descriptions of people, places and events that will appeal to your readers. This is a great way to get them engaged with your work and will ensure that they are motivated to read onwards.
6. Use images and infographics
The best articles incorporate visuals to break up the text and engage the reader. Using images can be a very effective way to catch a reader’s eye, especially if they are visually impaired or have trouble reading.
7. Use bullet points and bolding to break up the text
Since 43% of readers skim blog posts, it is important to highlight the main points in your article. This will allow the skimmer to get through the content without having to read every word.
