Keywords in article writing are a powerful way to get your content noticed online. The key is to know how to use keywords in a natural and effective manner so that your readers can find the information they’re looking for.
1. Focus on the main topic of your article and the primary keywords for that main topic.
The title of your article is often the first thing that a potential reader notices on a search engine results page (SERP). This is also the area where you can use your primary keywords to improve its ranking in SERPs, so it’s worth thinking about how to choose the right keywords for your article.
2. Ensure that you include your primary keyword at least once in the article’s title and abstract.
This is an important point for both search engines and readers, as the title and abstract of your article will be used to judge the quality of your content. It’s also a great place to add your primary and secondary keywords, so be sure to include the same in both these areas.
3. Don’t try to overdo it with your keywords, though.
It’s not uncommon to see people trying to pack in too many keywords into a single article, but this is a surefire way to make it sound unnatural and borderline spammy. Instead, prioritize good, relevant and informative writing first – and then only use your keywords when they uplift the content.
4. Put your primary and secondary keywords within the first 100 words of your article’s content, then use them at least once in the body of the article.
Depending on the length of your content, you should aim to insert your primary and secondary keywords about once every 100-150 words.
5. Keep your primary and secondary keywords fairly distributed throughout the entire article, ensuring that they don’t get out of sync with each other.
6. Adding your primary and secondary keywords as internal anchor text links in your articles is another way to increase the topical relevance of your content for Google, Yahoo and Bing.
The importance of using your keywords in your internal links is that they tell Google which pages are most important for specific keyword phrases. This makes it easier for search engines to determine the authority of your content and rank it accordingly in SERPs.
8. Putting your primary and secondary keywords in the meta description of your article is another place to include those keywords.
It’s important to note that the total length of your meta description should be less than 160 characters in order for it to be displayed in SERPs correctly. This may seem like a small part of your article, but it’s very important to your search engine rankings.
9. Using your primary and secondary keywords in the URL of your article is another way to improve your SEO.
Whether you’re writing a blog post, an article for a magazine or an academic paper, using your primary and secondary keywords correctly can help you reach more readers and improve the overall SEO value of your content.
