Does writing articles for your linkedin profile help?
If you’re a professional, it’s important to create content that will attract attention and boost your LinkedIn profile. One of the best ways to do this is to write articles that provide real value to your readers.
The key is to make sure that your article offers valuable information and is easy to read. This means using short paragraphs and a clear and concise format.
Your headline should be eye-catching and capture the reader’s attention, as well as give them an idea of what they’ll learn from your article. For instance, the headline “10 things you can do today to increase your LinkedIn visibility” will grab attention from viewers who are interested in this topic and will likely be more inclined to click through to the rest of the post.
A good headline will also make it easier for LinkedIn to index your article, so it will appear in search results and get you more views. You can find the best headlines for your articles by searching LinkedIn for the term you’re targeting and observing which ones perform well.
Keep it short and sweet
LinkedIn users are busy people, so you want your articles to be concise and to the point. This means keeping them under 700 words.
Don’t try to include too many points in a single article, especially if you’re writing for a professional audience. Instead, divide your topic into smaller, more digestible sections and ensure that each of those sections contains valuable information.
Ensure your LinkedIn articles contain relevant links to your blog and other resources that can provide more information about your points. This will help you get your point across and will also encourage people to share your articles on their own social media accounts.
Consider adding a cover image to your articles to help them stand out in the feed and get more visibility from the LinkedIn platform. You can use the LinkedIn publishing platform to upload an image directly from your computer, or you can add it from your own website as a link within your article.
You can also add a cover image to your personal LinkedIn feed by clicking on the top right of the screen and choosing the Upload an Image option. However, you should avoid uploading too many images in this space, as it can cause your article to be cluttered.
Your LinkedIn profile will be much more noticeable to potential clients and recruiters if you regularly publish articles. This is a great way to showcase your subject matter expertise, establish yourself as an authority and build relationships.
To start, be sure that your profile’s public visibility is set to on. Once you’ve done that, you can start promoting your articles by sharing them on your profile, any groups you’re part of and other LinkedIn platforms.
If you’re not sure where to start, contact an experienced writer who can help guide you through the process of crafting effective content that will attract the right readers to your LinkedIn profile. They can help you decide which type of content will be most beneficial for your business and can also provide suggestions on which topics to focus on.
