Does writing articles on linkedin help?
Articles on LinkedIn have the potential to boost your company’s visibility, increase brand awareness and boost leads. They’re the perfect platform to share insights and opinions about current events or offer behind-the-scenes perspectives.
How to write a LinkedIn Article
First and foremost, you’ll want to ensure that your article is high-quality. Don’t just throw something together without proofreading and editing it – use a professional word processing software to create the best possible piece of content.
How to optimize your LinkedIn Article for SEO
Your article is the first thing that will show up in search results on LinkedIn, so it’s crucial to make sure it’s optimized. This includes including your keywords in the article’s title and body, and tagging relevant images so that Google can crawl them and index them properly.
Embedding relevant images and videos is another great way to improve your article’s SEO. You can use websites like Unsplash or Pixabay to find royalty-free stock photos that will grab the attention of your readers.
Add a captivating header photo
The cover image of your article will appear along with your headline, so it’s important that you choose an eye-catching picture. The recommended image size is 744 x 400 pixels.
Consider adding a compelling video to your LinkedIn article. This will grab the attention of your audience and make them want to read it. To embed a video, click the icon to the left of your article’s body.
Make your content scannable
As people’s attention spans get shorter and shorter, it’s essential to make your articles as concise as possible. This means using strong headlines, breaking up your content with bulleted or numbered lists, data, images or subheadings to make it easy for readers to scan and take in information quickly.
Keep your article short and sweet
In a busy world, LinkedIn users don’t have time to wade through long, rambling sentences or dense paragraphs. That’s why it’s so important to write articles that are as concise as possible, and focus on delivering the most value to your readers by teaching them something new.
Keep your headlines clear and engaging
Your headline will determine whether or not your article is clicked on by users, so it’s important to write them in a way that’s appealing and informative. You can also try different headline styles to see which ones work best for your audience.
Always include your website link in your article’s author box
The author box is a crucial part of the success of your LinkedIn article. You can include your website in it as well as a brief description of the service or product you’re offering to entice readers.
You can even add a short blurb about your company and tag it with an appropriate hashtag to help with search engine optimization.
It’s also a good idea to follow up with your readers after they’ve posted comments or questions about your article. You can reply to their posts and thank them for their time, which will drive more engagement to your article.
